Social media marketing can be a huge boon to any company. But it’s not always as easy as creating a Facebook page and a Twitter account. There’s a science to doing things correctly. Implement the following tools to learn the basic steps to begin your social media marketing plan.
Twitter is a powerful social networking platform that can be a valuable promotional tool for your business. Once you understand how it works, you will see the potential for hundreds, or even many thousands, of new customers. Research the tools provided by Twitter, including keywords and hashtags.
Include a widget for Facebook’s “Like” button on your blog at the top of every page. This allows people to “like” you on Facebook. People can do this without navigating away from the page. It you keep the process very simple, people will be much more inclined to take this step, thereby increasing visibility for you.
Adding different features on your social sites, such as a comments section and a voting/ratings section, will really help you come across as sociable. People are more likely to return to a site where they feel important and active.
Postings on any social media site should be humble and universally appealing. No matter the size or reputation of your company, arrogant or boastful posts will not be taken well. After all, your company is only as powerful as your customer base allows. Here are the cornerstones of success.
If you quickly and professionally respond to comments posted to you on social media, you will find that your reputation stays positive, no matter what the comments say. While it may seem like a small gesture, this could easily make or break your social media campaign. You should especially respond to any negative comment or review. If you ignore these types of postings, it can leave a bad impression on other site visitors. You can actually use them to your advantage if you address the concerns promptly, and alleviate doubts in a thorough way.
Tweet links to new posts as often as you can so people will actually see them. Posting on Twitter is related to volume, so you have to post often and your posts have to be of high quality. With the short posts on Twitter, you can definitely get multiple tweets from a single event.
Make a Yahoo account for yourself. Once you have done this, spend some time browsing through Yahoo Answers. The Yahoo site offers viewers a chance to raise questions and seek answers from fellow users. Search for questions that are relevant to your niche, and answer those questions to establish some credibility. Where possible, include links to your site or blog for additional information. If you provide many answers that are helpful and well-written, you could easily become an expert in a specific category.
Utilize social media to drive traffic to your brick-and-mortar locations. Let them know about new locations or discounts you have going on. You can also have coupons available only on your pages. People must be convinced that subscribing to you on Facebook gives them something of interest.
As was discussed earlier, marketing with social media can benefit your company in a number of different ways. Use what you’ve learned here, and watch your income increase.